Are women interested in online casino games? And if they are, how many women gamble online, compared to men?
The casino world is typically considered a guy’s interest rather than a place where women find entertainment. But recent studies show that that might not be the actual case. So, let’s discuss the female population in the casino sphere, their gambling habits and likes, and how female gamblers are perceived compared to male players.
Are Women Active in Online Gambling?
The shortest and most direct answer to whether women play gambling games is yes, they do. Women play games almost as much as men. However, the bias and the general tendency to perceive gambling as a male-only activity make it difficult for women to rise through the ranks and get their deserved recognition.
Or, at least, it used to be like that. Today, women are recognized as an integral part of the industry, with numerous game-making companies and operators adjusting their offers to appeal to the female audience. This includes not only campaigns and games for women but also bonuses and casinos for women. Indeed, a growing number of online casinos are now fully oriented on the female audience, using design, attractive offers, and games as attention-grabbers.
Female Gaming Habits
Now that we’ve established that women do indeed gamble online, it’s time to see how they play. Of course, each player, regardless of gender, has specific tastes and habits. But by using research and statistics, we can point out specific characteristics shared among the female population in the gambling arena.
The Optimove study is perhaps the most comprehensive account of female gambling habits. According to this study, about 28% of registered players are female. Women across the globe play games, with Sweden and the UK having the most registered female players (32% and 30%, respectively). But the number of players gives little to no insight into how girls play games, 토토사이트.
Their deposit habits and choice of games provide more accurate information about the female perspective.
In terms of deposit habits, women tend to transfer smaller sums of money to their accounts. This means they are more cautious when it comes to big deposits than males. Also, given they make smaller deposits, they claim smaller bonuses, which are easier to complete and enjoy.
When it comes to placing bets, the situation is similar to placing deposits. Female players usually play with lower stakes. However, they play a wider variety of games, making them more likely to play more rounds with smaller bets.
The choice of device that one uses for gaming purposes – regardless of the genre – is becoming more and more pronounced in modern entertainment. Before social media, gamers played their video games on PCs and occasionally consoles. However, today, mobile gaming is the first choice for many a player. What is more, the mobile gaming industry is currently one of the biggest industries in the world, and it’s still growing.
The situation is similar when it comes to casino gaming – players like to play games on their smartphones. As a result, most online casinos have a mobile-friendly website version, with an increasing number of operators launching casino apps. And guess what? Women are enjoying it as well!
While other devices keep you stuck to a certain location, mobile games let you roam the world and carry your fun with you wherever you go. It doesn’t matter what you like to play – it’s all easily reachable and downloadable.
Female casino-goers who choose to deposit, bet, and play on mobile across the globe are the majority – 59% compared to 52% male players.
Most Popular Games Female Players Enjoy
We talked about the way women handle money in the casino world, so now it is time to discuss what they spend that money on.
Most women aren’t into big risks, grand stakes, and complex betting strategies. In addition, studies show that women actually avoid table games, like blackjack and poker, but rather opt for more casual genres.
Slots, scratch cards, bingo, and keno are some of the types of games women prefer. The reason why they choose these categories is that they are not as risky as classic games like blackjack and roulette. Risk is stressful, so women tend to avoid it by going for something more laid-back. And online slots, along with speciality games, are a perfect example of laid-back.
This tendency to play casual games comes from the fact that most female players cite boredom as their main motivation for visiting casinos. The ladies are there to have fun, and that’s that!
So, the ladies play casino games, but prejudice about gambling being a male-oriented industry doesn’t shine enough light on the female part of casino gaming. However, women are present and very much involved in the industry – with a strong push for safer gaming, more female-oriented offers and games, more and more women are being recognized for their hard work in the industry.