Did you know that only 64% of small businesses invest in social media marketing? Social media marketing has outshined traditional advertising methods making it easier for small businesses to turn a profit. However, if you’re unfamiliar with social media marketing, you may be wondering how you can grow your business in today’s social media climate.
Well, don’t worry, with this guide you can find out! From working with influencers to engaging with social media, you can learn how to grow your business today!
Now, are you ready to get started? Here’s a quick look at a few advertising ideas:
1. Collab with Influencers
Collaborating with big-name influencers will certainly help grow your business. Since influencers have several million followers and subscribers, there will be many people watching what they say about your company. Companies that do well with collaborations are those that offer a physical product rather than an online product or service of some kind.
Here’s why: subscribers like to see the influencer’s experience with that product. They like to see the influencer unboxing experience, how they wear it, and how long it lasts.
To the audience, the influencer is less of an advertiser and more of a consumer. That’s because the influencer isn’t selling the audience on the brand but instead giving the audience their true and genuine thoughts like any friend would. Thus, the audience is more likely to purchase the products because the influencer who has a good and trusted reputation reviewed them.
2. Engage Audiences on Social Media Platforms
Consumers today want to feel as they’re interacting with your company as opposed to always being the listener. That’s why many businesses are experimenting with video shorts on TikTok, Reels, and Youtube Shorts.
You don’t have to make the videos seem polished and scripted like a commercial. Instead, it’s better if you don’t. Customers want to see brands that are authentic and transparent about what goes on behind the scenes.
So post an inside look at a few daily activities, a few unique facts about the industry, or even a couple of tips to set up your customers for success. By engaging with your audience, you’ll not only increase your brand awareness but showcase the quality of your products or services.
3. Invest in Billboards
Do you need more local business? Well then, we have the perfect solution, invest in local billboards.
Now, you may think, billboards are a thing of the past, but for local businesses, they work like a charm. People driving around town will see your sign and, over time, become interested in your services.
You can even place clever hashtags or tell your audience to follow you on Facebook or other social media sites. That way, they can engage with you and learn more about your brand.
Just make sure you get a premium spot like a location right by a busy intersection or the entrance to a highway. That way, a large amount of people will see your billboard every day. To purchase your billboard go to Clear Channel Billboards today.
Use These Advertising Ideas Today
Growing your business can be difficult; however, if you use these tips, you can boost your sales in no time. Start by collaborating with an influencer to increase brand awareness, and get more viewers.
You’ll also want to engage with consumers on social media to showcase your brand’s mission, transparency, and authenticity. You can do that by displaying how the product is made, as well as including a few helpful tips for product success. However, if you need to increase local sales, invest in a well-placed billboard to advertise to local individuals.
So what are you waiting for? Use these advertising ideas today!
Now, for more information about business advertising, visit our website, where we give the latest tips and tricks about business and technology. See you there!