9 PR Hacks for Leveraging Social Media
There are many things that you can do to get the word out about your business, and social media is one of them. Unfortunately, not everyone knows how to use it best. For some people, all they have to do is post their product on Facebook or tweet about it–but what’s going to happen after that? We will share with you nine hacks for leveraging social media to generate more buzz for your company from a startup PR company!
Use Hashtags to Increase Your Reach
Using hashtags is an excellent way to increase your brand’s reach. In fact, according to Business Insider, hashtags make your posts 11 times more discoverable! When you use a hashtag, it shows up in a user’s hashtag feed, which means they’ll be able to see your post. For example, if you want more people to see that one of your products is on sale, use the #sale hashtag when you post about it!
Create a Content Calendar for the Year Ahead
You know what they say: “If you fail to plan, then you’re planning to fail.” That’s why it’s important to have a content calendar for the year ahead. That way, you’ll always know what you’re supposed to be posting and when! Planning out content calendars for social media will help ensure that something new and exciting is posted consistently throughout the year so users won’t get bored with your company.
Being consistent is key when it comes to social media. If you post too often, people will get annoyed, and if you don’t post at all, they’ll forget about you. So, make sure that you post about once a day and only on the days when you have something new to say. Try to find a good balance so that your followers know when to expect new content from you.
Don’t Post Too Often or Not At All
People may start seeing your updates as spam if you post too often, but they may forget about you if you don’t post at all. Don’t be a social media ghost. Make sure you post regularly so people don’t forget about your company, and they’ll always know when to expect new content from you. Try to find a happy medium and post once or twice a day. Find the right balance for how often to post to engage with your followers without overwhelming them.
Engage With Users on Social Media
When users take the time to comment or like one of your posts, be sure to show your appreciation by doing the same for them! This is a great way to start building relationships with your followers, and it’ll show that you’re paying attention to them. One of the best ways to connect with users is by engaging with them on social media.
Share Other People’s Content
To generate goodwill among other social media users, try sharing content from other businesses! Not only will this help to build relationships with other businesses, but it’ll also show that you’re a good source of information. Plus, users are more likely to share your content if you’ve been known to share theirs! Not only will this help get your name out there more, but it’ll also show that you’re a helpful and generous member of the community.
Consider Using an Aggregator to Schedule Posts in Advance
If you find yourself struggling to keep up with all of your social media posts, then consider using an aggregator like Hootsuite or Buffer to help schedule them in advance. This way, you’ll never have to worry about forgetting to post something! Buffer even has a built-in feature that tells you the best time of day to post based on your followers’ time zone! This will take some of the burdens off your shoulders and ensure that your accounts are always active.
Make Use of Social Media Tools
Several social media tools can help you take your marketing to the next level. For example, Sprout Social is a great tool for managing all of your social media accounts in one place! This will make it easier for you to keep track of all your interactions with users, and it’ll also help you gather important analytics data. Another great tool is Hootsuite, which allows you to manage up to five social media accounts for free! This is a great way to keep an eye on all your different campaigns at once.
Post Images to Facebook With Captioned Videos
If your business uses video on social media, consider captioning it so users who are watching silently will still be able to read the post! This is a great way to reach out to more people since many won’t have sound enabled during their commute or while at work. Don’t neglect paid ads as part of your marketing strategy for social media platforms. However, know how much time, effort, and money you’re willing to invest in this space, especially if it’s an untested channel for your brand.
Social media is a powerful tool for brands to establish themselves and build relationships with their audience, but navigating this new landscape can be tricky. We’ve compiled 9 PR hacks that will help you leverage social media in your marketing strategy so you can get the most out of these platforms. Whether you are looking for ways to grow followers on Twitter or trying to expand your Facebook page likes, we have some great ideas from experts who have been there before! Let us know if any of these strategies work well for you and how they helped improve your business’s bottom line.