Amazon has now become a go-to marketplace for buyers to purchase whatever they need, and for sellers to sell and promote their products. Amazon sellers can take full advantage of all the amazing features available on Amazon and attract customers the best way. However, with the massive customer base, comes tons of competition; and trust us when we say this: it isn’t easy to stand out. It gets pretty tricky for sellers to get their products on top of the Amazon search engine. One way to do it is by optimizing product listings on Amazon. There are certain strategies that you can apply to make your product listings attractive enough to engage the maximum audience and increase sales.
To make sure your product listings grab the attention of the buyers, you must pay attention to your product’s features, customer reviews, images, and product title as well. Working on all these areas can help in increasing your product visibility on Amazon.
Product listing optimization might seem like a task, but there are certain things that you must do in order to sell successfully on Amazon. Here are a few ways an Amazon seller can optimize its product listings:
1. Work on the product title
The product title is the first thing your customers will notice so make sure you think creatively and make it attractive. However, coming up with a unique product title but not utilizing relevant keywords in it is a big no-no. Try to use your most relevant keyword within the first few words of your product title. For Search Engine Optimization, the URL Amazon typically generates is from the product title. If you don’t use the right keywords and make your product title effective enough, you won’t get a high search engine ranking.
You are allowed to use approximately 80 characters for your product title. Make sure to keep it between 50-60 and don’t make it unnecessarily long so that it loses its authenticity. Use as many keywords as you can to get an improved search engine ranking. Yes, keywords are that IMPORTANT! especially if you really want your product title to grab the attention of your buyers.
2. Highlight your product’s features through the product description
For instance, your buyers will already know what you are selling through your product title; but what makes your product so special? How is it different from other sellers? What more are they getting? This is where the product description plays its role in making sure your customers understand what your product offers and how you stand out from the competition. Product descriptions need to be accurate enough, with all the necessary information mentioned regarding your product, to help customers make up their minds and eventually get your product. A unique product description is what differentiates your products from other competitors, and if you mention everything a customer wants to know, you can make maximum sales.
To write a description that leaves an impact on your customers, make sure to mention the applications, quality, size, and benefits of your product. Buyers get interested in the product when they know it fulfills all their needs. Amazon allows you to write a product description of up to 2000 words. Make sure to write the product description that has everything, yet is attractive and doesn’t bore the customers.
3. Price your products in the right manner
Pricing plays a huge role in making sure your product listing stays on top of the searches. However, when you sell a product that has a lot of competition, pricing your products can get a little tough. You can either choose to reprice your products manually, but it won’t be as effective. To save time while keeping your product prices updated, get an Amazon repricing tool. It helps you offer the best product prices in the market, and also wins the Amazon Buy Box so that you get maximum sales.
Don’t rush through. Take out time and conduct proper research as to which repricer offers the best features at a good price and then invest in it. Make sure the repricing tool offers speed, efficiency, and affordable price plans.
4. Your images should be attractive
If you upload attractive product images on Amazon, you will surely catch the attention of the customers. Buyers often make their purchase decision after looking at the images and finding out if the product is authentic. They judge your product by looking at those images and making sure you are not one of those sellers that use google images instead of clicking and uploading real photos of the product. Capturing attractive product images and uploading them on your product page can help you get a competitive edge over other sellers. Make sure to capture clear images of your product from all angles. Amazon allows you to upload a maximum of nine photos that include a featured image as well. You need to be smart about what image you want to upload and make sure it is of high quality, with a clear background, and relevant. Don’t use blurry pictures, customers dislike them the most.
5. Let your customer reviews shine
To increase visibility on Amazon, customer reviews are extremely important. They influence customers in making purchase decisions since most of the buyers go through the comments left by previous customers before getting the item; so, make sure you collect positive ones! Ask all your past customers to submit their thoughts regarding your product and if you get any negative comments, make sure you correct that mistake and improve constantly.
Collect as many reviews as you can on your product page. Positive customer feedback can assist in improving rankings on Amazon and getting more sales. Offer the best customer service and top-quality items to avoid getting negative comments and if you do, reach out to your customer and try to resolve the issue. Remember, communication is the key!
Selling on Amazon is not as easy as it sounds. You constantly need to improve, reprice well, and optimize your product listings to become a successful Amazon seller. To get maximum sales, earn profits, and increase search engine rankings, you’ll need attractive Amazon product listings. Follow all the tips mentioned above to make sure your product listings shine.