How to Create a Marketing Strategy for Law Firms

More than half (54%) of law firms don’t have a marketing budget. Without prioritizing marketing, how are these firms getting clients? For the most part, they rely on word of mouth or other random ways clients stumble upon their practice.

Are you currently relying on that type of luck? You could continue that in 2022. Or, you could create a marketing strategy and earn a competitive advantage for your firm.

If you’re interested in marketing your law firm but you don’t know how, then this article is for you. Read on to learn how to make a marketing strategy in five easy steps.

  1. Identify Who Your Target Clients Are

Before you work out a marketing strategy, you need to know who you’re marketing to. Identify who your target clients are depending on:

  • Your law firm’s legal niche
  • Your location
  • The types of clients you’d usually represent

Take on the perspective of your clients, and you’ll be in a good position to create your strategy.

  1. Research Different Strategies

Next, you need to research different types of marketing strategies. For law firms, there are a ton of things you could do to market your services. You could consider:

  • Creating a blog
  • Making video content
  • Adopting a social media persona
  • Focusing on SEO
  • Creating an E-book
  • Making infographics

Each of these strategies has its own advantages and disadvantages.

  1. Determine Which Strategy Will Work For You

Next, you’ll need to figure out which strategies you want to try. You’ll need to consider the time and costs of each strategy.

Remember when we discussed how most law firms don’t have a marketing budget? Implementing one is crucial for your firm. That’s because your budget will likely dictate the effectiveness of your marketing campaign.

Visit for more information on that.

At this point, you may need to decide whether to outsource your marketing or not, too.

  1. Try Your Strategy

Now, it’s time for the hard work. You’ll need to try out your strategy. That means writing your blogs, optimizing your site, or making those videos.

Take your time with these steps if you decided not to outsource your marketing. It will take some trial and error!

  1. Gauge Your Progress

Once you’ve implemented a strategy, don’t leave it at that. You need to gauge your progress by determining if your strategies are paying off. Are you getting more leads? Have your website’s analytics improved?

If something’s not working, don’t be afraid to revamp the strategy. Or, consider trying out a different marketing strategy.

Create a Marketing Strategy to Thrive in 2022

When you create a marketing strategy for your firm, you invest in it. If successful, then you’ll gain clients, grow your law firm, and earn more revenue. That’s why we recommend taking these steps in 2022 to help your business thrive.

Are you looking for more important tips, tricks, and advice to help your business this year? If so, then this is the best place you could be. Navigate over to our main blog page now to see more of our favorite articles.

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