The key to designing a fantastic logo is simplicity. And because so many recognizable logos are so simple, it’s easy to assume that they’re easy to make.
The truth, however, is that logo design is sneakily difficult. If you’ve sat down to create a logo and realized you weren’t sure where to start, you’ve come to the right place.
To learn how to make a logo that both you and your audience will love, just keep reading!
Define Your Identity
The first step is to define your brand identity, as your logo should be a reflection of this identity. Ask yourself the following questions:
What makes your brand unique? What are your values? Who is your target audience? What words would you want your customers to use when describing your company?
Every design choice you make should complement the picture you paint in this step.
Once you have a rough idea of where you want to go, you can begin gathering inspiration. Now, it’s crucial that you keep a thorough documentation of every design you use for inspiration. One of the worst things you can do is plagiarize, even if it’s accidental.
As you’re collecting ideas, try your best to think like your audience. Designing a business logo that suits your personality is great, but it should also speak to the people you want to attract.
Find the Right Style
From vintage to modern, sleek to whimsical, there’s no shortage of design styles to choose from. When you make a business logo, it’s wise to have a clear vision in mind before you start drawing.
This is where knowing your target audience will come in handy. Their preferences and tastes should supersede your own.
For example, you might be a fan of colorful, cute designs, but if your target audience would prefer something simple and elegant, go with the latter.
Choose Colors and Fonts
Whether you make a logo in Photoshop or hire a professional, you need to choose your colors and fonts with care. It’s good to be creative; however, don’t allow yourself to get carried away.
When choosing brand colors, limit yourself to two or three that complement each other and evoke similar feelings. Familiarizing yourself with color psychology is helpful here. As for fonts, never use more than two in one design, as it can make your logo appear mismatched and confusing.
Pick a Designer
If you want to make a logo for free, there’s nothing wrong with designing it yourself using a custom logo maker. Keep in mind, however, that this design is going to be on everything – if you’re not a strong artist, it’s better to reach out to a professional.
When working with a designer, remember to be as clear as possible about your ideas. Give them all the information you can about your brand identity and vision so that they can make something beautiful that suits you.
Use This Guide to Make a Logo That You Love
To make a logo that works, you have to know your brand identity and your target audience inside and out before you ever put pen to paper (or tablet).
With those two pieces of information, you’ll find it much easier to hammer out the details of your design. You might be surprised by how impactful an excellent logo can be!
Interested in learning more about building a successful brand? Take a look at our blog!