Every person that interacts with your business goes through a sales funnel. Modern marketers explain the stages of this sales funnel as a buyer’s journey, where the customer goes through specific phases before deciding to buy your product or service.
By using content and specific strategies, you can influence the behavior of your customer base and employ methods to increase the number of people that proceed from one stage to the next. This has the potential to have a massive influence on the profit of your company. Follow this page for additional information https://www.indiatimes.com/technology/news/indias-first-portable-solar-rooftop-installed-at-gandhinagar-567411.html
Funnels are one of the most effective business concepts because they allow you to manage and define your prospects. In the world of solar, this is incredibly important since you can have determined schedule weeks in advance. Let’s see how you can use it to maximize your earnings.
How does a sales funnel work?
Let’s look at a specific example and the steps that a potential client needs to take before buying your product. If you have a store that sells different solar panels, then customers can take a look at your store and choose to come in. All of the people that saw your logo and store name are just viewers. They’re at the top of the funnel.
Next on the list are the people who saw that you have a discount for a specific panel until the end of the week and decided to come in and ask around. They have some problems, and you do your best to answer them, which leads them to purchase a panel.
When they get out of the store with a receipt, the customers have reached the last stage and finished the funnel. This identical process can be used in every business. However, over the past decade, the accent has been put on digital marketing since you can target specific demographics of users with laser precision strategies.
Why is it important?
It usually takes nine months for a person that’s thinking about installing solar panels to actually complete the purchase. This makes the total time and cost of acquisition quite high. Lowering that time in half will double your revenue. That’s only possible through the power of a perfect sales funnel. Let’s take a look at an example that you can use.
The first thing that you need is solar proposal software and a website. Every business needs a piece of digital real estate, and a website is your corner in the massive open space of the internet. When a visitor arrives at your website through a social media link or a Google search, you can monitor their behavior.
They can choose to read through a couple of your blog posts and browse through some of your product offerings. After they spend a few minutes on your site, a popup appears that asks them to join your newsletter, where they can receive regular updates about discounts, the latest news in the solar industry, and some maintenance tips.
Since it’s a pretty good deal and the visitor liked your content, they completed the form. As soon as you have their email, they’re considered a lead. Now, you can start sending promotional offers through a different channel instead of just relying on your website.
One of the unspoken agreements in the marketing space is that you should only send one email every two to three business days. This keeps you relevant in the mind of the consumer, and you’re not pushing for the sale, which lowers the chance of someone unsubscribing.
As time goes by, the funnel becomes smaller. For example, out of a hundred thousand people that look at search results, only 2 percent will click on your landing page. That equals two thousand visitors on the site. Out of that number, only 2 percent will sign up for the email list. Click here to read more.
And an even smaller number will buy your product. The percentage depends on your marketing efforts and the quality of your content. You should be aware of the fact that there are much more prospects at the top compared to the bottom of the funnel. The lower you go, the more targeted your messaging needs to be.
What are the stages?
Everything starts with the awareness stare, which is the point where you capture the attention of a visitor for the first time. This could be a Google search, a tweet, or someone sharing a blog from your website on Facebook.
The prospect finds out about your business and the products and services that you provide. If the situation is absolutely perfect, there is a chance that they will buy immediately. It’s all about being in the right place at the right moment. However, this stage should be all about establishing communication and becoming more involved.
Next on the list is the interest phase. In your scenario, the visitor is thinking about buying solar panels and is doing research to see which option is best. If you want to turn them into a client, you need to have relevant content that’s going to keep them hooked instead of pushing for the sale. Being aggressive in your sales techniques is more likely to push them away. That’s why it’s better to show off your expertise and technical knowledge.
The third stage is the decision, where the lead prepares to make a sale. Out of a bundle of different brands, they’re thinking about the top two or three options. One of those options needs to be you. That’s the time when you should be pushing for the most competitive offer. Visit this page for more info https://www.power-technology.com/news/pivot-energy-secures-financing/.
This could be anything from free maintenance checkups once a year on their panels, free delivery, or a bonus product that they could use. Create something enticing to make them think they’re taking advantage of you instead of the other way around.
Finally, there’s the action stage, where the lead becomes a customer and becomes a part of your ecosystem. This doesn’t mean that you should stop with the emails. Instead, focus on client retention and try to establish the word-of-mouth marketing from their side.