Did you know that more than a third of small businesses don’t have a website?
If you’ve already built a website for your business, congratulations! You’re miles ahead of some of the competition.
However, simply having an online presence is not enough. You need customers to find your website and connect with your content. Relying exclusively on paid advertising to do this job gets very expensive, very fast.
This is where an organic SEO strategy comes in. Knowing how to use organic SEO to drive traffic to your site can achieve more gains in the long run than paid advertising alone. Keep reading to learn how.
Provides a Quality User Experience
The strategy behind organic SEO is simple at its core: give users a great experience on your site.
Providing quality content, ensuring a responsive design, and prioritizing swift page loading increase the chances that your users will leave your site feeling satisfied with their experience. The more often this happens, the higher your page will rank in search engines.
Increases Brand Awareness
Organic SEO is all about the long game. It won’t skyrocket you to the top of the front page of search results overnight, but it will slowly but surely help you build authority for the keyword strings you want to rank for.
Start with longer, more specific keyword phrases. Rank for local searches if you can.
There are two reasons for this. One, it’s easier to rank for those searches than trying to rank for broader keywords right away. Two, your business is more likely to be a fit for local consumers looking for a specific solution to their problem.
As you rank higher for these specific keyword searches, it will boost your page’s authority for the broader keyword terms. Even if you don’t get the most click-throughs for the broad keywords, your brand name will still be in front of more people’s eyes than it was before.
One of the biggest advantages of investing in an organic SEO strategy is that it’s a cost-effective approach to search engine ranking. Especially if you have a small business, you simply don’t have the revenue to put as much money into your paid marketing efforts as your larger competitors. To get the same returns as them, you need to invest more energy into optimizing your website for your customer’s needs.
Of course, if you have the money available, this doesn’t mean that you shouldn’t put any money into increasing your web traffic. However, if you have limited funds to use for this purpose, consider spending the money on working with SEO experts rather than simply buying more paid advertising. These experts will help you find the strategies that will bring the greatest return on your investment, helping you to create a more effective SEO strategy than you can on your own.
Start Your Organic SEO Strategy Today
As you can tell, organic SEO plays a huge role in the success of online marketing for small businesses. This low-cost, high-return strategy helps you rank higher on the search engines while providing your online users with a quality experience on your site.
Looking for more tips on building up your business’s online presence? Take a look at the other articles in the Business section of our site!