You’ve created great software for businesses, now it’s time to bring it to the online market and strip it to the world. But before you do that, there are several things you need to take care of.
Here are 7 tips for selling business software online:
1. Create an attractive and informative website
Business software can make a company more productive, but it can be expensive to purchase a large number of licenses for enterprise tools. When you sell business software online, the design of your site is going to play a big part in user acquisition and conversion rates.
In order to get people to convert, it’s important that your site has a modern design and is very easy to use. According to HubSpot, 80% of customers will leave a website if it takes more than 3 seconds to load.
2. Make sure your site is responsive for mobile devices
It’s also equally as important that your website be mobile responsive. Over 150 million people in the United States access the Internet from a mobile device, and for many customers, it’s their primary source of Internet browsing.
3. Include a “Contact Us” page with all your contact information
It’s best if you provide multiple forms of contact such as phone, email, and social media. To make sure that you’re able to handle all of the incoming messages, you should also include what your business hours are.
4. Offer free shipping to customers in the United States
As of January 1st, 2015, Amazon offered free shipping for orders over $35. As a result of this drastic discount, eCommerce sales increased up to 28% on Cyber Monday alone (up from 21%).
5. Provide customer service that exceeds expectations
Customer service is a crucial part of any business, online or off. If customers have an issue with the product they’re looking to purchase, you want to make sure there’s a process in place for them to get help.
To set yourself apart from other companies selling similar software, you’ll need to provide the best customer service possible.
6. Use videos on social media to show how products work or provide tutorials
Videos are one of the most popular forms of online content, and there’s a reason for that; they’re easy to consume and don’t require quite as much attention as an article would.
Another great thing about videos is that they can quickly and easily explain how your product works. This will help you to prevent customer service issues and provide information more quickly than text would be able to.
7. Consider selling it on AWS Marketplace
You could also sell your business software on Amazon Web Services (AWS). It’s free to list your product, and the only cost is an additional 15% of whatever price you set.
As long as you meet all of Amazon’s requirements for selling on their site, you won’t have any issues getting started with this process.
AWS marketplace management is incredibly easy and there’s a large amount of documentation available on how to get started with selling your software.
Conclusion
There are a number of things you must take care of before selling business software online, but if you do it right, your product will sell like hotcakes. Just make sure to ensure that everything is set up and ready to go before you list your first sale.
