Coworking spaces are the perfect option for remote employees, self-employed individuals, and people with virtual offices.
But as a coworking space owner, how do you increase your visibility online, reach these people and fill up your space? We’re here to help with that.
Read on to learn more about the most effective ways to promote your coworking space online.
Start with a Quality Website
First things first. You need an easy-to-use and well-designed website for your coworking space.
Make sure your website includes all the information a potential member needs, including the mission of your coworking space, the rates, contact information, links to your social media handles, and more.
It’s a good idea to include updates, newsletters, and blog posts, where you can share content that your target audience is interested in.
Have A Social Media Strategy
Having a solid social media presence is essential for any business in today’s world. It helps bring in followers, traffic, and ultimately business.
Take advantage of all social media platforms. Use Twitter to engage with your current and potential members, Facebook to share important updates and promote your business, and Instagram to show off inside your building, members, and daily updates about your coworking space.
Use Online Ads Wisely
Consider online ads, especially for attracting members from a particular region or city. There are many ways to do this, with the most popular ones being Google Ads and Facebook Ads.
A well-planned PPC or Facebook Ads campaign can help your coworking business grow and drastically increase your revenues.
However, Google Ads can be tricky to understand. Hence, we recommend taking help from an expert if you want to maximize your return on investment (ROI).
Offer Membership Perks
Your potential members will be more inclined towards using your coworking space if you offer them different benefits and incentives.
For example, you can give members a referral discount or offer free internet and water. You can also have some sort of “happy hour” where all members get free coffee, snacks, and maybe drinks on special occasions.
Offering such perks increases member loyalty and helps in word-of-mouth marketing, which can be very beneficial for a coworking space.
Promote Events on Social Media
This is a very successful marketing strategy for coworking spaces.
Besides renting out your space to members, you can also host engaging events that cultivate a community and give your potential members a chance to check out your space while having a pleasant experience.
Networking events are great, but consider doing more than that. Think about holding yoga nights, art exhibitions, concert series, or a pop-up of small businesses.
Don’t forget to promote these events on your website and social media handles to reach the maximum number of potential members.
Use Influencer Marketing
Want to get the word out about your new coworking space?
There’s hardly any better strategy than influencer marketing. Have a look at some successful e-commerce business examples, and you’ll find influencer marketing in most of them.
A significant number of customers rely upon (and follow) recommendations from social media influencers about any and everything, including coworking spaces. Based on your budget, you can choose to work with micro or macro-influencers.
However, keep in mind that only authentic experiences and reviews of your services boost brand credibility. So, choose influencers that are genuine and resonate with your target audience.
Leverage Search Engine Optimization (SEO)
Just having a website isn’t enough. You need to ensure that it’s regularly updated and meets the criteria for search engine optimization (SEO).
Like social media platforms, Google is another excellent platform for bringing in organic traffic. By leveraging SEO techniques, including search phrases and keywords, properly hash-tagged pages, titles, etc., you can boost your Google search rankings and increase your visibility.
There are several SEO tools you can choose from, depending on your requirements and budget.
Takeaway
Work trends and dynamics are changing rapidly and coworking spaces are more popular than ever before.
By utilizing these seven effective promotion techniques you can make your coworking space stand out and capitalize on the surge in its demand!
Try these strategies out today!
