With over 1.4 billion active users, YouTube is the 2nd largest search engine after Google! You can use YouTube to build an audience for your products or services. Promote your books, courses, or blogs with videos to increase traffic and create awareness around your business.
The first step toward utilizing this platform effectively is to make sure you have a channel set up. You should have an email address linked to your YouTube, so people can contact you if they are interested in your products. This is also useful for subscribing or sharing channels with others.
Having a well-detailed YouTube channel is not enough, as you need to invest in tactics that boost and promote youtube channels to get more views, shares, likes, and comments. In this article, we will provide you with nine tactics that you can use to promote your YouTube channel.
Ensure the thumbnail image attracts the viewers’ attention and indicates the video’s content.
A thumbnail image is the square preview image located on YouTube next to your video. This is what viewers see before they click on the video. Make sure this thumbnail is not misleading, and it contains all the information required for a viewer to watch the video.
What kind of thumbnail image should you upload?
- Your logo or brand image
- A picture of someone doing something interesting in the video
- An emotional face of a person on the video engaging with an object helps relate viewers emotionally to your video.
- Creative pictures/images that offer n hint of content but are so attractive they get people.
Create an attractive title to your video
I am sure you have been clicking on some videos and stopped when you see a weird or misleading title. If the title intrigues you, you will most likely click on it to understand what is in that video. So, your main aim while tilting your videos should be to intrigue people. Therefore, it should accurately describe the content of the video. Another thing worth noting is that the title should match the content of the video.
Use search keywords that show mostly video results from Google
Search engine optimization (SEO) is the process of improving your website to make it more visible and relevant. It is about using different tactics to get a high ranking organically on search results on Google, Facebook, YouTube, etc. You can also use a service like YouTube for Channel Optimization to get your Channel ranking higher on YouTube search results.
A call to action is very crucial in creating a successful video
A call to action encourages viewers to click on the link and visit your website or add their email addresses for you to communicate with them. If possible, you can do this by using subtle text, such as below the video’s thumbnail image.
Also, you can use suggestive words like “to read more, click here ” or “click the link below to watch the full video. “
Make sure your videos are sharable
Your viewers will appreciate it if you allow them to share your videos with their friends. Consider adding social media buttons at the bottom of your videos so that people can easily share them on Facebook, Twitter, and other platforms. This way, they will bring more value to your brand without any extra effort from you.
Cross promoting your YouTube videos, and Chanel works magic in drawing traffic to your channel and the video
Think about friends sharing a news story or a YouTube Video with others, which results in more views for that video. In essence, cross-promoting helps you get more recognition from the YouTube search algorithm by increasing the credibility of your content through social validation. More people viewing your videos translates into more subscribers, SEO ranking, views, and last but not least more money.
Using all the tactics here, you can easily cross-promote your videos over different platforms to attract viewers who may have missed an update or two on one particular platform. Below are some examples of cross-promoting strategies;
- You can place a call to action at the end of one video, which you want all your subscribers to watch.
Place a link in the description of a YouTube video that leads to other related YouTube videos on your channel.
You can create a promotional video for other YouTube videos or vice versa.
Have playlists on your channel.
Playlists allow you to organize your videos in a more organized way. It helps you show more relevant content to the user and can be used for cross-promotion strategies, affiliate marketing link insertion, or an archive, which will come in handy, especially when users are looking for something specific.
Be consistent with your video uploads.
Depending on the content you create, you should try to upload a new video at least once a week or monthly and market it accordingly. If you are not particular about when the best time for your subscribers to see your videos is, then use the YouTube Analytics tool to figure out what days and times they watch most of your videos and which days and times they watch the least.
Engage with your viewers
Engaging with your viewers is crucial, especially when you are trying to grow your audience. You can ask questions in the comments section or reply to any questions regarding the video content itself before signing off. This will help users know you better, increase brand recognition and viewership.
With YouTube being the second most popular website globally, you can be sure that if you use these advanced tactics for promoting your channel, you will definitely increase your viewership and eventually start making money from your content. So, try out these top 9 tactics. For more information, you can check vidilot.com.