To increase sales of an online store, you have to use different tools: speed up the website, improve product lines, make the most of social networks, and even make another mobile-friendly version for your customers to be able to shop by smartphones too.
If your store is selling food online, you probably don’t have a shortage in competition. The good news is, there is no shortage of customers – people can’t simply stop eating. Therefore, with the right digital marketing strategies, your online store has a high chance to succeed and drive sales.
Understand your niche
The food business is a large field, with millions of products. Therefore, not to spread yourself too thin trying to reach everyone, you need to understand your niche audience and what they are looking for.
Detailed keyword research is one of the places to start. If you want, for example, to drive sales to the section of your blog about rabbit meat recipes, you can get actionable tips through the most searched keywords.
Provide value through useful content
Hard-sell no longer works. As a brand, you need to engage with your customers and nurture friendly relationships with them. One of the ways this can be achieved is through valuable content. Create great content that may interest them, give them value and knowledge about product comparison pages and make sure your audience benefits from your brand.
That blogging is one of the best ways to gain loyal subscribers and build brand awareness, especially if you’re publishing content for the top of the funnel.
If you want your store to stand out, provide free content to potential customers, but not just blogs. You should also be handing out valuable and expert materials such as e-books and courses and receipts guidelines.
Not a secret that through all marketing channels, email marketing is being considered the most profitable. Proven that for every spent 1$ it turns about 38-42$. Unless you ask your customers for anything in return other than their name and email address so that they can access quality content, then in the future you will be able to sell to those visitors using email newsletters and email them your best deals.
Don’t forget about SEO
SEO directly affects whether a client finds a site through a search engine or not. If there is no way to spend a large budget on attracting leads through advertising, SEO is the right step to start with, as it is SEO that will help you promote your store “organically”.
At a minimum, every product page needs to be optimized for search engines:
-the name of the product in which it is desirable to use a keyword or phrase (for this, you will have to find out which words the store’s customers prefer when looking for products);
-product description and other texts on the page (it is important that there are no identical or repeated text on several pages);
-structure of all texts (headings H1, H2, etc.);
-images (their name and alternative text);
-meta description (includes the page title, short description, etc.);
-competent addition of links to other pages of the site.
Summing up, it is important to note that it is not only the product and the pricing policy that affect the sales of an online store. To stay competitive and increase sales, you have to work hard on the site, both from a technical point of view and from a marketing point of view.
Anahit Grigoryan is a freelance content writer and marketing specialist who works on blogs and articles related to digital marketing and business. She is a marketing enthusiast who currently works as a marketing strategist at 99PAWR and is simply addicted to everything that includes marketing. Probably you understood it already because, in her short bio, you read the word “marketing” 4 times… now 5.