Some marketers and SEO professionals highly focus on keywords, headings, and other web page elements. However, your website URL plays an important role in making your SEO campaign successful. It is one of the factors to ensure the best user experience and effective Search Engine Optimization. Like page titles, your website URLs describe the page to visitors and Google. That is why they have to be properly structured, attractive, and accurate.
Why should your website have an SEO-friendly URL?
Google bot always prefers a structured hierarchy of the URL. The highly consistent URLs make your webpages easy to crawl. New webpages will be re-indexed within the shortest time. With SEO-friendly URLs, you can promote your website and its content. You can share your site links on other platforms and social media.
For instance, your website visitors like to share your product and service-related information. While they publish backlinks to your website URL without the anchor text, they can use keyword-filled URLs. The keyword will enable the target visitors and search engines to know the information about your page.
Find the easiest tips to make your URLs SEO-friendly.
Describe and relevant content–
Make sure that the visitor of your site can easily understand the subject of your website content by reading the URL. Thus, you need to add proper phrases to write the site URL. The URL will be relevant to your webpage content.
Insert keywords to your URLs–
One of the best tricks for you is to write separate URLs for every page. You can target one keyword for a single page and include this word in your URL. However, the web crawlers do not give value to the words present at the end of the URL. That is why you can choose the beginning part of the URL for better SEO-friendliness.
Never overuse keywords for your URL. Search engines identify keyword stuffing trends, and your site will ultimately face the penalty.
When your website URLs have keywords (related to products, categories, and location), it maintains the consistency in the URL structure.
Separate your URL words by using underscores–
Readability is one of the notable factors to make URLs. To serve this purpose, you have to add underscores between words in your URL. Do not use hyphens for the separation of words. Google treats hyphens as spaces between two words. Thus, you can connect the words by underscores to avoid any issue.
Do not use uppercase for letters in your site URLs–
You must avoid using capital letters while writing your URLs. Google and any search engine can interpret lowercase and uppercase letters used for your URLs. To keep up your page and prevent duplication of URLs, you have to know these rules.
Maintain the preciseness of your URLs–
Your webpage URL must be brief and descriptive. The precise ones are easy to read and type. As you are using fewer words, they have to give higher value. But, do not use several similar words, as it may drop your ranking in the SERP result.
But, how many words can you add to the URL? You can use 3 to 5 words for every URL to give a clear concept of the content. It is better to keep the minimum number of words in your URLs. You have to summarize the essence and theme of the content in 3 to 5 words. The URL must not contain more than 60 characters. It is the best formula you can apply for your website URLs.
Choose some static URLs–
Non-changeable, static URLs are the best options for your website. With every page load, your URLs remain constant. Do not use parameters, like = and &. These parameters indicate dynamic website URLs. Static URLs can be easily readable to both search engines and users. However, you may add some additional parameters to URLs while posting to any social platforms. Hard-coding URLs must not be placed directly on your site.
You may hire a reliable SEO agency that provides you with the best URL for every page.
Select Your Subdomains Carefully–
In most cases, search engines treat subdomains as an entity different from the primary domain. It will affect different SEO aspects, like trust value and link building. While you have no definite purpose for using a subdomain, you can use subfolders.
But, you must avoid using unnecessary folders. Take some time to decide on the number of characters and folders essential to your URL structure.
You can try to apply these SEO-friendly URL creation techniques. You will find a higher rank on your site.
You can attract users to visit every page. URLs are one of the major components of your webpages. Make them usable and search engine-optimized. Google may edit its SEO rules, and thus, you have to keep your knowledge about SEO updated.
Author: Neeraj is the main person behind this article. He works at brainvire and handles content marketing campaigns. He has expertise in writing content. He loves to read blogs and help others in his spare time.