Around 97% of people learn more about local businesses on the internet than anywhere else.
Local SEO services are key to making sure people in your area know about your company. Without it, many people will end up going with competing businesses, sometimes because they simply don’t know anything about yours.
For a rundown on local SEO services and how they can benefit your company, keep reading.
What Is Local SEO?
SEO stands for search engine optimization, which is a method of increasing a website’s visibility in search engine results. Local SEO is the same thing, but is based on helping businesses within a certain physical/geographical location.
A company that doesn’t rely on a physical location (such as a retailer that operates entirely online) doesn’t need local SEO. Businesses that offer physical products or services in person (such as a mechanic) can benefit from it greatly.
Proper SEO optimization isn’t easy, so hiring a company like Design ME Marketing to help can be incredibly beneficial.
How Does Local SEO Work?
Over the years, the internet has grown massively, which is why the need for SEO optimization has risen. Google uses a range of processes when someone makes a search, which then determines the results shown, ranking them based on the following:
● Relevance
● Prominence
● Popularity from inbound links
Better SEO will improve these factors for your site, which will make it show up higher in people’s search results.
Benefits of Local SEO
What are the local SEO benefits you can get? Here are the main ones.
Enhanced Traffic
When people make a Google search, they almost always pick one of the top results and rarely go past the first page. Having a higher ranking will increase the traffic to your site dramatically.
Better Conversion Rates
More people being driven to your website will increase conversion rates. Show that you’re at the top of your industry in your local area and more people will want to buy from you.
Many people also prefer to do business with local companies rather than national or global ones.
Lower Advertising Costs
Advertising can be very costly, and while a good marketing strategy can be very helpful for your business, local SEO optimization can provide similar results at a much lower cost.
Most smartphone users choose “near me” when looking for a business, which means they’ll come across your site naturally without you having to pay large advertising fees.
Business Growth
More traffic to your website results in increased sales and profits. This leads to more interest from new customers, which will help your brand grow in size and reach.
More Local Reviews
Reviews are one of the most helpful ways for a business to establish credibility. Many people check reviews before buying a product or service. And if your business is serving your customers well, they’ll have positive reviews to leave.
For these to be effective, you need to be using local SEO. You should also respond to reviews, as this will improve your search engine ranking.
Use Local SEO Services
Local SEO services aren’t necessary for every company, but if your business relies on the local community, it’s something you should be taking advantage of. The benefits that local SEO provides can help your company significantly and without it, you’ll be missing out on a lot of business.
If you’re interested in more business articles, check out some of our other blog posts.
