As a business, you’re being pulled in a million different directions. You’ll see articles telling you to focus on influencer marketing, email marketing, Reddit, Facebook, offline marketing, and a wealth of other strategies. Ultimately, the message you should take from all this content is that the right strategy is the one that works for your business. In other words, there’s no point in a Reddit strategy if your target market doesn’t use Reddit.
Today, you’re going to learn about the potential of Google and Apple Maps. If this would add value to your strategy, go ahead and explore further!
Every day, people in your vicinity look for a nearby business on apps like Google Maps and Apple Maps. For example, they might look for a hair salon, restaurant, or garden center. If you aren’t present on these apps, customers will find your competitors rather than your service when looking for a business in the niche.
As a restaurant, you want customers to stumble across your name when looking on map apps rather than other restaurants. As well as gaining exposure on Google Maps itself, you’re more likely to appear at the top of Google search results in the map section.
These days, it’s all about offering your customers the best possible digital experience. Without a presence on Apple and Google Maps, you’re not fulfilling your obligation. With an active profile on the two ecosystems, you allow customers to find your address, service list, website, and other important information.
After the pandemic, this is even more important because customers want to learn about your COVID protocols. Do you offer a curbside collection and contact-free delivery? How do you protect staff? How do you protect customers?
Who doesn’t like to look through a service list or review prices before choosing a business? Accommodate your customers and offer all these links through Google and Apple Maps.
Quick Contact Options
On a similar note, a presence on these apps allows customers to quickly contact your customer support team. After customers click on your logo on either app, a side panel opens with contact details. As well as a website, this often includes an address, phone number, and email address. Within seconds, customers can contact your business and either ask questions or proceed with a purchase.
What happens in a world where you aren’t present on these apps? Customers either get frustrated that your company doesn’t have easily accessible contact details, or they don’t learn about your business at all. Instead, they find a competitor and choose their services.
According to many surveys and studies, as many as 46% of Google searches have local intent and over 85% of people use Google Maps to find the location of a nearby business. Why miss out on all this traffic when the solution is so simple? If you’re an avid statistician, more than seven in ten people visit a store within five miles after performing a local search.
Thankfully, working with a digital marketing agency like King Kong (https://kingkong.co/) makes techniques like this easier. Other benefits include displaying images with your search result and gaining instant credibility. With images, you can show off your amazing products and services. Suddenly, customers have no option but to visit your store. This is particularly useful for restaurants, fashion companies, beauty brands, and others.
Elsewhere, the credibility you get for appearing on Apple and Google Maps could make the difference in 2021. Good luck!