On Instagram, 200 million users visit business profiles every day. If you’re looking for a way to grow your business, Instagram is one of the best social media marketing platforms.
To improve your business’s social media presence, you’ll need to dedicate more time to optimizing your Instagram page. Keep reading to learn some Instagram tips to help you publish awesome content and improve your marketing strategy.
1. Optimize Your Profile
Your Instagram profile is the first thing a user sees after clicking on your account. If it doesn’t hold your interest, it won’t matter how successful the rest of your content is.
Make an amazing first impression by using your brand voice, relevant keywords, and what you can do for people in your Instagram bio. Don’t forget to fill in the other information, like your website, contact information, and a call to action.
2. Be Hashtag Smart
Hashtags are one of the best tools to increase visibility and engagement around your brand. Instagram posts allow 30 hashtags per post but don’t fall into the idea that using more is always better. You want your hashtags to be relevant to your brand and your followers.
Research social media to see which hashtags are trending when you make your post. If you see a trending hashtag relevant to your brand, use it! You can also use third-party tools that help generate popular hashtags related to your content.
3. Establish the Look and Feel of Your Brand
Since Instagram is a visual platform, a cohesive look throughout your posts is important to build your brand identity. Develop a look and feel that matches your brand and post images that flow together.
People appreciate an appealing Instagram page. When it’s not cohesive, Instagram pages can feel disjointed, causing people to look elsewhere. To achieve a cohesive look, use similar lighting and color schemes in your photos. Presets are another excellent way to achieve a streamlined look.
Have a brand logo already? Use colors associated with your brand to tie everything together in your Instagram marketing.
4. Write Great Captions
Compelling Instagram captions improve engagement and give people a taste of your brand personality. Captions provide context to images shared, information on products, and a feel for what someone is about.
The Instagram feed only displays the beginning of captions, so it’s important to grab attention and include relevant information at the get-go. As a business, it’s often better to keep captions concise. Long captions are typically only successful with pages with a large and long-standing following.
Read more caption ideas for a successful Instagram page.
As Instagram algorithms change, engagement is becoming more and more important for keeping your content in people’s feeds. Social media is all about being social, so it’s crucial to acknowledge your followers.
Ask questions in your posts, respond to comments, and like comments to make your viewers feel like their opinions and thoughts are valuable to you as a business.
6. Partner With Influencers
Partnering with well-known influencers is another way to increase engagement and build more awareness of your brand. This technique is known as Influencer Marketing.
Don’t try to partner with every influencer you can find. Instead, seek out influencers who fit your brand vision and appeal to your targeted customer base. Reach out to potential Instagram partners thoughtfully by understanding what they’re about and how you can benefit them.
There are several ways you can use an Influencer partnership in your business. You can create shared content, send them products to promote, have them post sponsored content, or feature them in your feed.
7. Schedule Content
Consistency on your Instagram account helps with engagement and keeps your page relevant. Plan out posts, promotions, and even stories ahead of time to make sure you are making regular appearances on the app.
There are several social media scheduling apps available to help you achieve this. Many of them even give you a preview of your profile, so you know if a post fits your brand’s vision.
Schedule posts at regular intervals during popular posting times to remain visible to your audience. Getting into a routine with a posting schedule will save you time and improve your conversions.
8. Don’t Neglect Stories, Reels, and Instagram Live
Gone are the days when Instagram was only about pictures. Now, stories and reels are a big part of engagement on the app.
Instagram stories are short 24 hour videos people can view. People enjoy them because they feel like they get a more realistic glimpse into the behind-the-scenes of people and brands that they love. You can even create fun engagement with things like polls and surveys.
Unlike stories, Reels will stay on your feed. With the rise of TikTok, Reels are becoming an important part of brand content strategy. Use these short videos for ads, to demo your product, follow trends, tell stories, and share insider content.
Instagram Live is another great tool on Instagram for businesses. It allows you to make announcements and participate in giveaways with live interaction from viewers.
9. Look To Others
Spend some time looking at the Instagram accounts of comparable businesses. Decide what about their account you find successful and what you think they can do better.
While you shouldn’t outright copy anyone else, it can be a great way to draw inspiration and decide which direction you’d like to take for your profile. Getting an outside-in look helps put yourself in the shoes of potential followers and customers.
Boost Your Marketing With These Instagram Tips
Today, social media accounts are a major marketing tool for any business. With these Instagram tips, you’ll be able to increase brand awareness and drive sales.
Want to improve your marketing across all social media platforms? Head over to our social section for more information.